Blog · Topic
Marketing
14 articles about marketing. Practical advice for your appointment-based business.
Your booking page should not carry someone else's name
Online booking does not have to mean paying a commission or making your client sign up to someone else's app. What changes when the booking page is yours.
- Business
- Marketing
- Bookings
Where your new clients come from (and why almost nobody knows)
Most appointment-based businesses decide where to invest by feel. How to know which channel actually brings people in, without asking anyone.
- Business
- Marketing
- Management
Implant quotes: how to follow up without chasing the patient
An implant quote gets thought over for weeks. How to accompany that decision so it does not cool off, without being pushy.
- Dental clinics
- Business
- Marketing
Cosmetic dentistry: how to turn Instagram enquiries into first visits
Interest in whitening or veneers starts by looking at results on social media. How to handle those enquiries so they end up in the chair.
- Dental clinics
- Client service
- Marketing
How to fill your barbershop's schedule without living glued to the phone
In a barbershop you cannot stop cutting to answer the phone. How to capture bookings on Instagram and WhatsApp and fill the chairs without neglecting anyone.
- Business
- Scheduling
- Client service
- Marketing
How to fill the off-peak hours in your hair salon
Weekday mornings and early slots tend to sit empty. How to fill those off-peak hours without giving your work away or overloading the busy times.
- Business
- Scheduling
- Marketing
How to win back clients who left their beauty treatment half done
Many beauty treatments get abandoned unintentionally, between one session and the next. How to win those clients back and help them finish what they started.
- Business
- Client service
- Marketing
How to win back the patients who stopped coming to your dental clinic
Many patients stop coming without saying anything, out of inertia rather than dissatisfaction. How to reactivate them and fill the schedule.
- Dental clinics
- Business
- Marketing
Google reviews for your dental clinic: how to get them without awkwardness
In healthcare, trust is everything and reviews carry more weight than in any other sector. How to ask for them naturally and consistently.
- Dental clinics
- Business
- Marketing
The first visit: how not to lose your dental clinic's new patient
Winning a new patient costs a lot; losing them before the first appointment costs very little. How to look after that first contact so the visit is confirmed.
- Dental clinics
- Client service
- Marketing
How to manage your salon's Google reviews (and why they matter)
Google reviews decide who people call. How to get them, reply to them and make the most of them for your hair salon or beauty studio.
- Business
- Reputation
- Marketing
Instagram for your salon: how to turn followers into appointments
Having followers is nice, but what fills the schedule is appointments. How to use Instagram so your salon turns interest into real bookings.
- Marketing
- Hair salons
How to add a “Book” button on Google and Instagram for your salon
Take a client from finding you on Google or Instagram to having the appointment in two taps. How a booking button works and why it fills the schedule.
- Bookings
- Marketing
- Product
How to increase the average ticket in your salon without pressuring clients
Raising what each client spends is not hard selling. Simple ideas to increase your salon's average ticket naturally and without forcing it.
- Business
- Pricing
- Hair salons
- Marketing