Case study
Nohek Salón: ClaudIA handles 90% of the salon's messages
Adelina answers her salon's phone, WhatsApp and Instagram without putting the scissors down. In the first month: 80% fewer no-shows and a fuller schedule.
- Business
- Nohek Salón
- Where
- Carrer d'Arquímedes, 177 · 08224 Terrassa (Barcelona), Spain
- Sector
- Hair and beauty salon
- Channels connected
- Phone, WhatsApp and Instagram
- Timeframe
- First month of use
Answering clients without stopping work on the salon floor
In a salon the phone rings exactly when it is hardest to pick up. Someone is mid-service, someone else is waiting, there is an unread WhatsApp and a new question on Instagram. Answering all of it there and then is not always possible.
Every call that goes unanswered, every message left hanging and every question answered too late can turn into a lost appointment — usually to the salon next door.
That was Nohek Salón's challenge: to keep looking after the person in the chair without client contact depending on whether Adelina could reply at that moment.
One assistant for the three channels her clients use
Nohek Salón has all three of its inbound channels connected to ClaudIA:
- Phone
Whoever wants an appointment writes or calls on whichever channel suits them, and does not wait for the salon to be free. ClaudIA checks the real availability, offers times and leaves the appointment booked in the schedule.
100% of phone appointments go through ClaudIA
The phone was the hardest thing to keep up with during the working day. Now the calls that are after an appointment are answered by ClaudIA.
Callers do not have to try again because the salon was busy, and Adelina does not have to break off a service to pick up. When a conversation needs a person, ClaudIA leaves it flagged for the team to take over.
ClaudIA handles 100% of the appointments that come in by phone.
From message to appointment, with no work for the team
What changes is not only replying sooner: it is that the conversation ends in an appointment. ClaudIA does not stop at explaining hours and services — it looks at the schedule and books.
So a message that used to stall at “any slots this week?” now ends with the time confirmed. And all of it while Adelina is working with someone else.
80% fewer no-shows in a single month
The most visible result has been the drop in no-shows: 80% fewer in the first month. The automatic reminders keep the appointment from being forgotten, which is why most of them are lost.
For a salon this is not a question of tidiness. Every gap a no-show leaves is working time that does not come back: the hour passes either way, with or without anyone in the chair.
More appointments and a schedule that earns its hours
The gain has not stopped at avoiding gaps. In this first month the salon has also added appointments.
Answering at any hour, replying instantly and booking with no middleman picks up chances that used to fall through: the person who writes on WhatsApp at night, the one who asks on Instagram while the salon is full, the one who calls when nobody can pick up. The schedule no longer depends on someone being free to answer.
The result after one month
- 90%Client contact handled by ClaudIA
- 100%Phone appointments handled by ClaudIA
- 80%Reduction in no-shows
- Phone, WhatsApp and InstagramChannels connected
- 1 monthTime to these results
- More appointmentsHow the schedule moved
“Now ClaudIA is there when I can't be”
For Adelina, what ClaudIA brings is not having something that replies on its own. It is having someone who keeps answering while she gets on with her work.
Nohek Salón is an example of how artificial intelligence fits into a salon's day in a practical way: handling real conversations, managing appointments and helping the schedule pay off. Without taking away the personal touch where it matters.
Adelina's own account
Adelina has shared her experience on the salon's Instagram. The videos open on Instagram: we do not embed them here, so this site loads no third-party cookies.
AI does not have to work instead of you: it has to help you work better
Nohek Salón has made ClaudIA part of how it looks after its clients. Phone, WhatsApp and Instagram, with a single assistant that replies, carries the conversation and books while the team concentrates on the person in front of them.
If you run a salon and the phone, WhatsApp or Instagram eat your day, you can test how much of that can run on its own.
The first month is free, and no card is needed to try it.
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